5 Tips to Make Your Customers Like Your Site and Want to Come Back

January 13th, 2010 by upendra singh rathore No comments »

Getting traffic to a site nowadays has become relatively easy: just build it on a good, Search Engine Optimizable platform (like Drupal, Joomla, Wordpress or OS Commerce for small and medium sites), add great content that people will find interesting, useful and entertaining, and the users and search engines will take care of the rest (you could also buy some links, but Google doesn’t endorse this and you risk dropping in their rankings). Most of the times, people will tell others about your site and will link to it, so you’ll start getting traffic from a wide variety of blogs/sites and social networks, in addition to search engines. This is enough to get to a steady few thousand visitors per month in about 3-6 months, and if you continue posting only good content, your site will start being recognized as “trusted” and your traffic will increase exponentially. Now, the biggest problem for every website (especially online shops, as they are made to sell, and this naturally make people think that the information on the accompanying blog may not be trustful) is keeping the visitors and making them buy or subscribe AND want to come back. Fortunately, people have been trying to optimize their sites since the beginning of the web boom, and there are a few surefire way to increase the odds of your visitors liking your site, buying what you sell and remembering it for all their future needs: 1. Keep your site’s design simple and to the point. Sure, you may want your brand new online shop to look slick and modern, but there is a limit on how many banners, pictures and videos you can put on it before it becomes unusable, slow and confusing. When designing it, make up your mind about what the site needs to do (provide useful information, make the users want to buy, subscribe or click on your affiliate links) and don’t insert more stuff than needed. By following this rule, you’ll save your users’ screen space (which is always limited), bandwidth (images slow them down a lot) and brain cells (as they won’t have to get pissed off because they don’t know what to do next, especially if they are pressed by time). 2. Tell your new visitors what your business does. Visitors that come across a new site nowadays are very impatient if they don’t see what exactly does it do. And unless they really want something rare, they’ll stay for only about 10-15 seconds, then go to other sites (your competitors) if there is nothing to explain what exactly does your site provide. This is a bad thing that can be easily avoided: just write a good, short description that you can use in the headline (for example “We sell the best food for your pet dogs and cats”), beside your slogan, if you have one, and have a detailed, yet easy to read “About” page which is clearly visible from any other page on the site. 3. Clearly tell your users what’s in it for them. They don’t care if you say you’re the best expert in the world on cats, dogs and other pets. The first thing your visitors will ask is how are you different from all other online shops? Just a few years ago, everyone was using discounts and lower prices to differentiate themselves, but it’s just not feasible to lower the prices any more. So you should give them something else, like overnight delivery, free vet checks (not as expensive as it sounds) or satisfaction guarantees. And write it clearly in the header or at least above the fold (“We sell the best food for your pets… and deliver it overnight with a free vet check coupon and a satisfaction guarantee!” or something like that). 4. Make the navigation as easy and simple as possible. Don’t make it confusing and frustrating to navigate your site and buy your products. Clearly label the buttons so that anyone can see them and know what to do next. Make the checkout fast and easy and don’t make it a requirement for users to register (instead, you could just ask for their email next to the billing/shipping address, then send them a message saying “Hey, thanks for buying! It would be better for you to register if you plan on buying from us in the future as it will save you time and possible mistakes. It’s quick and easy. Check it out when you have time!”). I saw this only on a few sites, and it was so much better to be able to register when you’re reading your email (and have free time) than in the middle of an order (worrying that your information might be lost). 5. Write in a language that your customers understand. If you’re selling general products, you want to use simple words that anyone can understand, but if you’re selling to a niche like doctors or bikers, it would be better to have the site written in their jargon. This way, you’ll give the impression that you know your stuff and are one of them (i.e. can be trusted). If you don’t know anything about bikes, just write the general text, then ask or pay someone to make it better by using words specific to the niche. These are only the basic tips that will surely help you make your blog or website “sticky”, so that your customers like it and want to come back. If you want to get the most of it, the only way to go is further customization, experimentation and improving upon the above techniques. Also keep yourself updated on the latest e-books and courses for the topics like how to improve your blog traffic, how to make money from your blog and other topics. All these are helpful to you.

The next-gen iPhone arrives in 2010

January 10th, 2010 by Upendra Singh Rathore No comments »

iphone_4g_rendition_001The upcoming iPhone won’t run custom silicon for blazing-fast performance and have killer graphics that leapfrogs Sony’s PSP. Would a modest speed bump, double the storage, a magnetometer, and a better camera (that records video) satisfy you until real next-gen iPhone arrives in 2010?

A recent post on the Chinese forum Weiphone by “patapon200″ (in Chinese or translated via Google Translate), who reportedly “has a friend” working for Apple’s manufacturing partner Foxconn, has raised legitimate concerns about next iPhone’s improvements in hardware.

Specs of the upcoming iPhone, derived from poster’s alleged first-hand experience with a prototype handset, reveal that the gizmo may fall prey of tremendous overhype.

While the alleged spec list doesn’t come as a surprise to people who have been following Apple rumors over past few months, it is things that aren’t mentioned–but have otherwise been widely rumored and expected–that trouble many who have been praying for as revolutionary product as the first-generation iPhone.

If the poster’s claims are to be believed, the upcoming iPhone, rumored to arrive next month, won’t pack groundbreaking new battery technology to prolong battery life. The overall design and form factor are being described as a “repeat,” suggesting it won’t depart drastically from the current iPhone.

In addition, the gizmo will allegedly pack the same 480×320 display, disappointing many (including us) who thought that higher-resolution, crisper display is practically a done deal.

Where to Find Free Image Hosting Services

December 25th, 2009 by upendra singh rathore No comments »

There are many free image hosting services that are available on the internet. If you are looking for web hosting UK services that allow you to host images for free, you can find an easy image host that can allow you to upload and host your image with the click of a button, through a simple internet search. In fact, you may be aware of some of the most popular image hosting sites – that allow users to upload their pictures for free.Why do various hosts offer free hosting for images? There are many reasons that a site may offer free image hosting sites. First, the website gains a high level of traffic through tags which are included with each uploaded image. These tags become searchable within the search engine and users are directed to the site of the images, where they are being hosted for free. Allowing users to upload their images and offering free image hosting is the most effective way to ensure that you are able to take advantage of hosting services.Through the simple internet search, you can find many sites that are offering free hosting. Not only are these websites offering free hosting for internet images, you also have the option to embed the image into your website, or choose an image which has been specified for certain uses, including through forums and other types of websites.

New Nokia 2323 GSM

December 16th, 2009 by Upendra Singh Rathore No comments »

Nokia-2323Classic-front_40955Nokia 2323 Classic is a fundamental mobile phone featuring all the important features like FM radio with capture mode and a web browser. The key features of this mobile include Nokia Life tools, “mail on ovi” and a very contemporary design. Nokia 2323 Classic has internal memory of 32 MB, GPRS option, improved messaging service client and a host of MP3 ringtones.The features in Nokia 2323 Classic are designed especially for rural and small town communities. Nokia 2323 Classic is a practical and easy-to-use Dual-band GPRS phone and exclusive features like the Nokia Life tool, Bluetooth 2.0, FM Radio, e-mail and MIDP 2.1 APIs for application creation make it an ideal buy

New upcoming Near Field Communication (NFC) technology

December 8th, 2009 by Upendra Singh Rathore No comments »

nfcNFC is a technology that provides a way for consumers to use their mobile phones for making payments, among other things. It’s something that has taken off in many countries worldwide, but certainly not all, and definitely not in the United States just yet. Unfortunately, Gartner predicts that the move towards mobile payment systems will still not occur this year or the next in mature markets like the U.S. and Western Europe. Instead, NFC is more likely to take off in emerging markets. Other uses of the technology, such as the ability to transfer photos from phone to digital photo frames, will also remain elusive to more developed markets.