LG has brought another edition to its Black Label line, this time in the shape of the LG BL40 Chocolate. The world’s first full cinematic screen mobile, the new Chocolate brings LG’s richest feature set yet.
Given there’s no phone out there quite like the BL40 Chocolate, it’s hard to see who this phone is aimed at. LG maintains it’s one for the fashionista, thanks to the Black Label tag, yet a full 21:9 (cinematic) screen is definitely one for the hardcore PMP lover.
The rear of the LG BL40 Chocolate is the equally shiny, but this time plastic, solid black cover, again very minimalist, with the LG logo, a small amount of lettering to let you know the lens is Schneider Kreuznach and the 5MP camera with LED flash. Overall it’s a very well laid out phone (if not a little bit odd looking) and in the hand it works rather well.

The depth of 10.9mm feels very comfortable in the palm, and despite the early worries from some, fits fine in the male pocket. We’re not sure if this is meant to be a phone aimed at the ladies yet, but if you’re a guy hankering after a 21:9 phone, then this will fit you nicely.
