Given there’s no phone out there quite like the BL40 Chocolate, it’s hard to see who this phone is aimed at. LG maintains it’s one for the fashionista, thanks to the Black Label tag, yet a full 21:9 (cinematic) screen is definitely one for the hardcore PMP lover.

The rear of the LG BL40 Chocolate is the equally shiny, but this time plastic, solid black cover, again very minimalist, with the LG logo, a small amount of lettering to let you know the lens is Schneider Kreuznach and the 5MP camera with LED flash. Overall it’s a very well laid out phone (if not a little bit odd looking) and in the hand it works rather well.

The depth of 10.9mm feels very comfortable in the palm, and despite the early worries from some, fits fine in the male pocket. We’re not sure if this is meant to be a phone aimed at the ladies yet, but if you’re a guy hankering after a 21:9 phone, then this will fit you nicely.

Features include:
EV-DO high-speed data
Stereo Bluetooth
176×220 main screen with 262k colors
128×128 external screen with 65k colors
Music player with external music controls (WMA/MP3)
microSD card slot
1.3 megapixel camera